About me
Hi, I’m Molly! I like to think of myself as an amateur tennis enthusiast, matcha aficionado, and former Animal Crossing addict (RIP to my villagers). My love for content creation started early. I was that 13-year-old with a Tumblr obsession and an IG blog, where I managed to grow over 10K followers. Leading to now growing over 250k+ total followers across my current social accounts. Creativity has always been my jam, thanks to a childhood filled with art influences. From Saturday morning art classes at age 5 to full-on art school, creating has been my constant companion. Feel free to poke around, stay a while, and enjoy your visit! ✨
Highlights
Influencer Marketing
Content Creation
Social Growth
Events
Influencer Marketing
Miniso, a global lifestyle brand with over 120+ stores across North America, partnered with our team to execute monthly influencer marketing campaigns. Under my leadership, these campaigns consistently delivered over 8 million plus total views per month across TikTok, Instagram, and YouTube Shorts, driving significant brand awareness and engagement.
Led an influencer marketing campaign for HeyTea, a well-known tea brand originally established in the East, as part of their recent expansion into the U.S. market. The campaign focused on their Los Angeles event and the promotion of two new store locations.
Managed monthly influencer marketing campaigns for Cellcosmet, a renowned luxury heritage Swiss skincare brand founded in 1982, Now looking to expand deeper into the US market.
Content Creation + Social Growth
Starting from trend research, planning, filming, editing, designing to posting and scheduling.
Personal Content @m0llyjiang
Content Creator
Year
2020 - Present
Peak growth
135k Tiktok
107k Instagram
12.3k youtube
Nail Reformation (Client)
Social Media Manager
Year
2022-Present
Peak Growth
21.6k Instagram
Promoted
Promoted
Work Experience
Social Media Lead – Urban Unity INC
Jan 2023-Present / Los Angeles
Managed and led a combined team of 10+ to successfully produce social and ad content, including trend research, shooting, editing, while ensuring alignment with client expectations.
Led high-impact influencer marketing campaigns for prominent beauty, lifestyle brands aiming to expand their presence in the U.S. market, with an average total KOL monthly content views of 8M+. Collaborated effectively with photographers to execute influential photoshoots and video campaigns.
Demonstrated strong leadership in leading various creator events with a combined attendance of 5000+ by planning, organizing and delegating tasks for top fashion, beauty, and lifestyle clients.
Digital Marketing Coordinator
March 2022 - December 2022 / Los Angeles
Played a key role in leading and contributing to influencer market- ing campaigns for leading beauty, fashion, and lifestyle brands.
Assisted in the planning, coordination, and execution of creator events for fashion brands in NYFW.
Managed and created social, digital ad content for multiple social media accounts, overseeing the trend research, planning, shoot- ing, editing, and posting of content to meet client objectives.
Social Media Manager
March 2021 - February 2022 / Los Angeles
Managed a lifestyle brand’s social media presence, conducting trend research, planning, shooting, editing, and posting content.
Co-founder / Creative lead – Orange Juice The Brand
July 2017 - February 2022
Led the creation and management of social and ad content across TikTok and Instagram, growing the brand's following to a peak of 190K.
Demonstrated strong leadership in guiding a total team of 10 for influencer marketing campaigns, while building lasting relation- ships with top creators gaining over 30M+ of views.
Directed photoshoots and video shoots for promotional content across social media, advertisements, and website design.
Gained expertise in SEO, email marketing, and SMS marketing to drive engagement and improve campaign performance.
Social Media Coordinator – Manorlead
May 2021 - January 2023 (Part-time)
Managed all social media accounts, and posted content 3-5 times a week. Gaining multiple 1M+ viral TikTok/IG reel videos.
Social Media Consultant – Playlog
January 2022 - April 2022 (Contract)
Advised on the strategic execution of a new social media platform, addressing both creator and audience needs. Additionally, developed and curated subscription-based concepts for seamless integration into Playlog.