Nail Reformation

Nail Reformation was founded in 2022 by two best friends with a shared vision to revolutionize the way we use nails. Starting from zero, I took the initiative to lay the groundwork for the brand's instagram launch. Conducting in-depth trend research and analyzing competitor strategies, I developed creative ideas to establish our presence. Recognizing Instagram's algorithm favoring short-form videos at the time, I implemented a content strategy focused on posting a minimum of five reels per week. Through effective collaboration with team members managed by me, I successfully grew our Instagram account to its current audience of 21.7K+ followers.