Orange Juice The Brand

Cofounded in 2017 and I lead social media, all creatives, photoshoots, graphics and marketing. Let’s just say i've also really learned the ins and outs of Shopify. We amassed over 32M+ impressions on our TikTok Hashtag #orangejuicethebrand. Grew our TikTok to 90k+ followers and Instagram to 110k at our peak popularity. Maintained consistent engagement and involvement with our 250 discord members with weekly games, calls and influencer guest appearances. Provided a platform for underrepresented communities such as LGBTQ+ and culturally marginalized groups, where we had the privilege to regularly feature our followers (Juice BBYS) through weekly Instagram reels, we would conduct video interviews with followers and share their stories with our 110K Instagram audience.

Highlights

• Nessa Barret wearing our top to her EDC 2021 performance.

• I’ve designed numerous phone cases that went viral and was loved by many influencers and celebrities like Movie star Arden Cho, Jeon-Somin from Kard (kpop star), Stephanie Soo (missmangobutt on youtube), Merrell Twins and many more.

• Majority of Hype House wearing our clothes at their peak popularity in 2020/2021. To name a few, Avani, Kouver, Jack Wright, Larray.

• Youtube OG LaurDIY, Disney star Ava Kolker, Sorn from CLC (kpop star), and many notable people have been spotted in our clothes.